PRIVACY POLICY

Last updated: 12 April 2026

Miteva ("we", "us", "our") operates this store and website (the "Site" or "Services") and is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

Miteva is powered by Shopify, which enables us to provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "personal information."

Device Information

Examples of personal information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, perform analytics on Site usage, and optimise our Site performance.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, and pixels (including the Meta Pixel).

Disclosure for a business purpose: shared with Shopify, analytics providers, advertising partners (including Meta), and any other vendors to whom disclosure is necessary for our legitimate business interests.

Order Information

Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Purpose of collection: to fulfil our contract with you, process your payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for fraud, and (where you have opted in) to send you marketing communications about our products and services.

Source of collection: collected directly from you.

Disclosure for a business purpose: shared with Shopify, payment processors, shipping carriers, email service providers, and advertising partners where relevant to legitimate interests or contract performance.

Customer Support Information

Examples of personal information collected: any information you provide when seeking customer support, including your name, email, order details, and the content of your messages.

Purpose of collection: to provide customer support and resolve your enquiry.

Source of collection: collected directly from you.

We do not collect any special categories of personal data about you (including details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, health information, or genetic and biometric data). We do not collect any information about criminal convictions or offences.

MINORS

The Services are not intended for children and we do not knowingly collect personal information from children under the age of 16. If you are the parent or guardian of a child who has provided us with personal information, please contact us at charlie@miteva.co.uk to request deletion.

SHARING PERSONAL INFORMATION

We share your personal information with service providers who help us operate our business and fulfil our contracts with you. For example:

- We use Shopify to power our online store. You can read more about how Shopify uses your personal information at https://www.shopify.com/legal/privacy.
- We use Klaviyo or similar email service providers to send transactional and marketing emails.
- We use shipping carriers to deliver your orders.
- We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

We use your personal information to show you targeted advertisements and marketing communications we believe may be of interest to you.

- We use Meta (Facebook) Pixel to track your interactions with our Site, including page views, product views, add-to-cart events, and purchases. This information is used to measure the effectiveness of our advertising and to show you personalised ads on Facebook and Instagram. You can read Meta's privacy policy at https://www.facebook.com/privacy/policy.
- We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your personal information at https://policies.google.com/privacy. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through cookies and similar technologies (subject to your consent where required).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

- Meta (Facebook and Instagram): https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services at the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.

LAWFUL BASIS

Pursuant to the UK General Data Protection Regulation (UK GDPR), we process your personal information under the following lawful bases:

- Your consent (for marketing communications and non-essential cookies);
- The performance of the contract between you and Miteva (to fulfil your orders);
- Compliance with our legal obligations (such as tax and accounting records);
- To protect your vital interests;
- For our legitimate interests, which do not override your fundamental rights and freedoms (such as fraud prevention and service improvement).

RETENTION

When you place an order through the Site, we will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

- Order and transaction data: 7 years (required for UK tax and accounting law)
- Marketing data: until you unsubscribe or request deletion
- Website analytics data: up to 26 months
- Customer support communications: 2 years after resolution

For more information on your right of erasure, please see the "Your Rights" section below.

AUTOMATIC DECISION-MAKING

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, including:

- Temporary denylisting of IP addresses associated with repeated failed transactions (persists for a small number of hours).
- Temporary denylisting of credit cards associated with denylisted IP addresses (persists for a small number of days).

These measures do not have a legal or otherwise significant effect on you.

YOUR RIGHTS

Under the UK GDPR, you have the following rights in relation to your personal information:

- Right to Access. You have the right to request access to the personal information we hold about you.
- Right to Rectification. You have the right to request correction of inaccurate personal information.
- Right to Erasure. You have the right to request that we delete your personal information, subject to legal retention requirements.
- Right to Restriction. You have the right to request that we restrict processing of your personal information.
- Right to Data Portability. You have the right to receive a copy of your personal information in a structured, commonly used format and to request that we transfer it to another service.
- Right to Object. You have the right to object to our processing of your personal information for direct marketing or based on legitimate interests.
- Right to Withdraw Consent. Where we rely on consent, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us at charlie@miteva.co.uk.

Your personal information will initially be processed in the United Kingdom. If your personal information is transferred outside the UK or European Economic Area for storage or further processing, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, unless the transfer is to a country determined to provide an adequate level of protection.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us first at charlie@miteva.co.uk. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority, at:

https://ico.org.uk/make-a-complaint/

COOKIES

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and analytics cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences, and they help us understand how people use the Site.

We use the following cookies to operate our Site and provide our services.

Cookies Necessary for the Functioning of the Store

- _ab — used in connection with access to admin
- _secure_session_id — used in connection with navigation through the storefront
- cart — used in connection with the shopping cart
- cart_sig — used in connection with checkout
- cart_ts — used in connection with checkout
- checkout_token — used in connection with checkout
- secret — used in connection with checkout
- secure_customer_sig — used in connection with customer login
- storefront_digest — used in connection with customer login
- _shopify_u — used to facilitate updating customer account information

Reporting and Analytics Cookies

- _tracking_consent — tracking preferences
- _landing_page — track landing pages
- _orig_referrer — track landing pages
- _s — Shopify analytics
- _shopify_fs — Shopify analytics
- _shopify_s — Shopify analytics
- _shopify_sa_p — Shopify analytics relating to marketing and referrals
- _shopify_sa_t — Shopify analytics relating to marketing and referrals
- _shopify_y — Shopify analytics
- _y — Shopify analytics

Advertising and Tracking Cookies

- _fbp — Meta Pixel, used to track conversions and deliver personalised advertising
- fr — Meta advertising cookie
- _gid — Google Analytics session identifier
- _ga — Google Analytics user identifier

The length of time a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from when they are downloaded to your device.

You can control and manage cookies through your browser settings. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

THIRD-PARTY LINKS

This Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

CONTACT

For any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please contact us at:

Miteva
Cliff Park House
Gorleston-On-Sea
NR31 6JN
United Kingdom

Email: charlie@miteva.co.uk

For the purposes of applicable data protection laws, Miteva is the data controller of your personal information.